RocketSales - Mission & Vision Architect
1. Context 2. Mission Foundation 3. Vision Casting 4. Analysis

Organizational DNA

Let's establish the baseline context for your business before building your statements.

Primary Audiences

  • External: Inform others what you do. Summarize context.
  • Staff: Focus & motivate. Easy to remember and own.
  • Leadership: Guide strategic planning. The "Guiding Star".

Guidelines

  • Clear: 8th grade reading level. No jargon.
  • Concise: Aim for 5-14 words (20 max).
  • Useful: Must inform, focus, and guide.

The Definition

A one-sentence statement describing the reason your organization exists.

Formula: What you do + Who/What you do it for.

Mission Building Blocks

Complete these blocks. We will combine them to create your draft.

ACTION(S)

High level action verb(s). "To..." (e.g., inspire, empower, create, serve)

TARGETED BENEFICIARIES *

Who or what benefits most? (e.g., families, developing countries, business owners)

SERVICE(S)

What specific service do you provide? (e.g., safe drinking water, lending, training)

PROBLEM(S)

What problem does it solve? (e.g., poverty, hunger, inefficiency)

CAUSE (Optional)
PARTNERS (Optional)

Vision Statement Definition

A short phrase describing the future you are ultimately working towards (i.e., your final destination or desired end state).

Mission vs Vision
  • Mission: Present Tense (What you do)
  • Vision: Future Objective (Result)
Guidelines
  • • 5-14 words max
  • • Avoid buzzwords
  • • "What would the world look like if you succeeded?"

Vision Brainstorming

Power Your Dream.

You've put in the blood, sweat, and tears to build your business...let us help you launch it to the next level!

© 2025 Rocket Sales - All Rights Reserved

541. 230.3633